Video Marketing for Software
Where a demo video meets distribution: landing pages, email, YouTube, Product Hunt, social, and search — one recording turned into every placement, with the format, length, and metric each channel actually wants.
Video marketing for software: one recording, every channel
Your buyers sit on nine surfaces; your budget is for one recording. The channel-by-channel spec that turns a single demo into every placement it needs.
Putting a demo video on your landing page without wrecking load time
A hero video is the heaviest thing on the page and the thing Google times it by. Here is how to ship one so the page still paints in under 2.5 seconds.
Does video actually increase conversion? Tracing the 80% claim
The famous 80% conversion lift traces to one 2011 A/B test. Here is what a 35,000-page analysis and your LCP budget actually say about video.
The Product Hunt launch video: spec, format, and the first five seconds
The Product Hunt feed shows a 240x240 thumbnail, not your video. The real asset spec, an honest read on the 53% stat, and a shot-list for the night before.