Video Marketing for Software
Where a demo video meets distribution: landing pages, email, YouTube, Product Hunt, social, and search — one recording turned into every placement, with the format, length, and metric each channel actually wants.
Video marketing for software: one recording, every channel
Your buyers sit on nine surfaces; your budget is for one recording. The channel-by-channel spec that turns a single demo into every placement it needs.
Autoplay video on a website: the recipe that works everywhere
Most autoplay bugs are a missing word from one line of markup. Here is the four-attribute set that plays in every browser, and the code for when it still won't.
Demo video metrics: play rate, retention, and assisted conversions
Your dashboard hands you "views" for free, and it is the least useful number you own. Read play rate, the retention curve, and assisted conversions instead.
Putting a demo video on your landing page without wrecking load time
A hero video is the heaviest thing on the page and the thing Google times it by. Here is how to ship one so the page still paints in under 2.5 seconds.
Does video actually increase conversion? Tracing the 80% claim
The famous 80% conversion lift traces to one 2011 A/B test. Here is what a 35,000-page analysis and your LCP budget actually say about video.
How to embed video on a website: self-host vs YouTube vs streaming host
Paste the YouTube iframe and you ship 540 KB of someone else's JavaScript. Self-host and you own the egress bill. Here is how to choose, with the arithmetic.
LinkedIn video for B2B software: native, captioned, and square
Paste a YouTube link and the LinkedIn feed buries the post. Upload native, size it square, burn the captions: the B2B feed mechanics, with the specs.
The Product Hunt launch video: spec, format, and the first five seconds
The Product Hunt feed shows a 240x240 thumbnail, not your video. The real asset spec, an honest read on the 53% stat, and a shot-list for the night before.
Social cuts for a launch: one demo into a week of clips
A launch week wants twenty posts across four feeds. You shot one demo. Here is how to cut it into a week of clips instead of reshooting each one.
Video in email marketing: the GIF workaround that actually ships
Most inboxes strip your video tag and Outlook freezes your GIF. The client-by-client table for the animated thumbnail that reaches every reader.
Video SEO for product pages: VideoObject schema, done right
Google names three required VideoObject properties, not thirty. The copy-paste JSON-LD that nests a demo into Product schema, and what the markup really buys.
Where to use your demo video: one recording, ten placements
You recorded one demo and posted it in one place. Here is the ten-surface checklist that makes it pay for itself, each with the cut it needs.
YouTube marketing for developer tools: teach, don't advertise
Developers block ads and skip intros, then watch half an hour of a tool that teaches them. The content mix and YouTube-SEO checklist for a dev channel.